Diamond Partner
Expected ROI: 2 million+ impressions, national reach, top-tier visibility and policy alignment.
Package Benefits:
• Diamond Partner title with headlining status
• Stage naming rights: Freedom Day Concert Presented By…
• Exclusive co-branding across TV, radio, digital, print, and PR
• Premium branding at main stage, entrances, exits, and VIP zones
• A 12 meter by 12 meter activation zone
• Opportunity to deliver an official Freedom Day address on stage
• Integration into national campaigns such as GBV awareness, safety, youth development
• Twenty VIP concert passes and twenty VIP wine tasting invitations
• Dedicated VIP parking and security escort
• Placement in all post-event highlights, recap videos, and official publications
• First right of refusal for 2027
Platinum Sponsor
Investment: R500,000
Ideal for: Large corporates, major institutions, government departments
Expected ROI: 1 to 1.5 million impressions with strong audience engagement.
Package Benefits:
• Platinum Sponsor status and premium branding placement
• Logo featured across major digital, print, and stage-screen displays
• 9 meter by 9 meter activation zone
• Inclusion in festival press statements and interviews
• Ten VIP concert passes and ten VIP wine tasting tickets
• Reserved VIP parking
• Branding featured in the official highlight video
• Renewal priority for 2027
Gold Sponsor
Investment: R250,000
Ideal for: Medium-sized businesses, established NGOs, youth brands
Expected ROI: 500,000 to 900,000 impressions.
Package Benefits:
• Gold Sponsor recognition across marketing collateral
• Logo featured on website, posters, select digital campaigns
• 6 meter by 6 meter activation area
• Inclusion in selected press releases
• Six VIP concert passes and four standard wine tasting tickets
• VIP parking for two vehicles
• Mention in the official post-event report
Silver Sponsor
Investment: R100,000
Ideal for: Small businesses, community brands, early-stage partners
Expected ROI: 150,000 to 300,000 impressions.
Package Benefits:
• Silver Sponsor mention on selected marketing materials
• Logo placement on official website and social media
• 3 meter by 3 meter activation space
• Four general concert admission tickets
• Sponsor appreciation on post-event social media